Strategic Management: Competitiveness and Globalization , Eighth Edition (Concepts and Cases)
Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS, Eighth Edition, is a comprehensive Strategic Management text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, ThomsonNOW™ online learning tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library that makes in-depth research simple. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples, outstanding figures and models, and a wide selection of critical issues you will confront as rising professionals in today's evolving business environment.
Рік:
2008
Видання:
8
Видавництво:
Cengage Learning
Мова:
english
Сторінки:
843
ISBN 10:
0324581122
ISBN 13:
9780324581126
Файл:
PDF, 14.27 MB
IPFS:
,
english, 2008